WHY SHOULD I USE GOOGLE DISPLAY ADS?
Benefits. Reach people in multiple places: Display campaigns can reach people worldwide across 35 million websites and apps, and on Google-owned properties (YouTube and Gmail). This allows you to expand your reach beyond just Google Search.
WHERE DO GOOGLE DISPLAY ADS APPEAR?
Your text, image, and video ads can appear on the Google Display Network. The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps.
HOW EFFECTIVE ARE GOOGLE DISPLAY ADS?
Is display advertising actually effective? The short answer is: Yes. When you break down how much display ads cost and how many people click on them, display advertising still delivers a positive ROI for most investors. However, from a statistical standpoint, display advertising may not sound like much.